Like Stephen Krashen's important work in "The Power of Reading," "Story Proof" collects and analyzes the research that validates the importance of story, story reading, and storytelling to the brain development and education of children and adults. Accomplished researcher and storyteller Kendall Hav[...]

This reinvents the branding process with new analytical tools based on the time-tested skills of the storyteller. In five clear steps, Jim Signorelli shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. Signorelli includes sample "I AM [...]